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Sơn Tinh (liquor)
・ Sơn Tinh – Thủy Tinh
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Sơn Tinh (liquor) : ウィキペディア英語版
Sơn Tinh (liquor)

Sơn Tinh (Vietnamese pronunciation: /səːn tinɲ/) (meaning: "The spirit of the mountains" or "Mountain genie") is a Vietnamese brand of Rượu (Pronunciation: /ɹɨəu/ in south Vietnam, /ʐɨəu/ in the north), a Vietnamese variety of rice liquor. The brand was officially established in 2002〔Department of Intellectual Property, Vietnam, Decision No. 5596/QD-DK, on 31 October 2013 following application No. 4-2002-05110 on 22 August 2002 (Cục sở hữu trí tuệ cấp theo QĐ số 5596/QĐ-ĐK ngày 31/10/2003 theo đơn 4-2002-05110, ngày nộp là 22/08/2002)〕 although a variety of its products were already produced in 1997 though without official branding.
Sơn Tinh liquors are based on a distillate from sticky rice and consist of a clear distillate and 11 liqueurs made by maceration of Vietnamese traditional herbs, spices and fruits.
The liquors are traditionally drunk straight〔Peters, Erica J. Appetites and Aspirations: Food and drink in the long nineteenth century 2012 Page 66〕 in small glasses, however the brand has introduced more modern ways to drink it; on ice, as ingredients of a cocktail or as a mixed alcoholic drink.
== History ==
Markus Madeja, the founder and originator of the Sơn Tinh liquors, is Swiss-born with a background in social anthropology and linguistics. In 1993, Markus Madeja traveled to Vietnam where his fascination with traditional handicrafts and Vietnamese culture triggered his interest in rice liquor.
Like most other traditional handicrafts in North Vietnam liquor production is organized in traditional handicraft villages in which most of the inhabitants pursue the same profession.〔List of Vietnamese handicraft villages〕 Markus’ starting point was the village of Phu Loc in Cam Giang district of Hai Duong province where he studied the traditional way of producing rice liquor. Adopting the villagers’ way of liquor production while adding modern methods of production from his native Switzerland he started a small-scale production of sticky rice liquor together with local villagers. The resulting liquor was further used to macerate traditional herbs and local fruits. The herbal recipes of Sơn Tinh are inspired by traditional herbal recipes.
By 1999 Markus had refined more than 20 recipes and together with his business partner, Dan Dockery, and wife, Vu Thi Thoa, opened a small liquor bar, Highway4, in Hanoi in 2000.〔(【引用サイトリンク】title=Highway4 )
Markus’ stated goal is to “preserve a traditional Vietnamese handicraft product and not only save it from getting lost by the rapid encroachment of globalisation but bring it to a wider international audience”.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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